Marketing & Development
Marketing
- Beautiful environment (pristine beaches, scenic, clean)
- Family friendly
- Proximity to Boston and Portland
- Diversity of offerings (lodging, dining, activities)
- Friendly
- Safe
- Accessible by train (Amtrak Downeaster-3 stations)
Relax. Explore. Repeat.
- Re-enforcing the concept of getting away from the hustle and bustle of everyday life
- Promoting the necessity of re-charging and re-energizing
- Emphasizing open spaces/off the beaten path activities and new experiences
- Encouraging discovery and crafting a unique, unforgettable trip
Given the continued changes in the travel market and travel planning (closer trips and shorter planning periods), the MBA focuses on a drive market within 10-hours of the region, as well as specific marketing and messaging that targets the Greater Boston travel market.
Development
What is Destination Development?
Destination Development is a long-term community planning process undertaken by a group of dedicated leaders & doers – municipal, business, non-profit and residents – to pursue and implement a common vision and strategic plan to increase, decrease, or otherwise manage tourism.
The goal of Destination Development is to create a sustainable community that is economically, environmentally, culturally and socially pleasing to residents and existing businesses, and that attracts new visitors, residents and businesses.
What is a Destination?
A Destination is a “place worthy of travel for an extended visit that has a critical mass of attractions, lodging, dining and services for visitors to stay comfortably enjoying an array of choices to satisfy them for an extended period of time".
Attractions are the magnet that pull people to visit any destination. Destination systems are composed of: transportation, attractions, meals and lodging, retail opportunities, information, promotion, services, and amenities.
Learn More about Destination Development by the Maine Office of Tourism (MOT). MOT promotes Maine as a tourism destination and works to support and expand the state’s tourism industry through marketing and PR campaigns, industry outreach, destination development, regional and organizational grants, and other programs that highlight the core natural and cultural assets of Maine.