Marketing & Development
Marketing
- Beautiful environment (pristine beaches, scenic, clean)
- Family friendly
- Proximity to Boston and Portland
- Diversity of offerings (lodging, dining, activities)
- Friendly
- Safe
- Accessible by train (Amtrak Downeaster-3 stations)
Relax. Explore. Repeat.
- Re-enforcing the concept of getting away from the hustle and bustle of everyday life
- Promoting the necessity of re-charging and re-energizing
- Emphasizing open spaces/off the beaten path activities and new experiences
- Encouraging discovery and crafting a unique, unforgettable trip
Given the continued changes in the travel market and travel planning (closer trips and shorter planning periods), the MBA focuses on a drive market within 10-hours of the region, as well as specific marketing and messaging that targets the Greater Boston travel market.
Development
What is Destination Development?
Destination Development is a long-term community planning process undertaken by a group of dedicated leaders & doers – municipal, business, non-profit and residents – to pursue and implement a common vision and strategic plan to increase, decrease, or otherwise manage tourism.
The goal of Destination Development is to create a sustainable community that is economically, environmentally, culturally and socially pleasing to residents and existing businesses, and that attracts new visitors, residents and businesses.
What is a Destination?
A Destination is a “place worthy of travel for an extended visit that has a critical mass of attractions, lodging, dining and services for visitors to stay comfortably enjoying an array of choices to satisfy them for an extended period of time".
Attractions are the magnet that pull people to visit any destination. Destination systems are composed of: transportation, attractions, meals and lodging, retail opportunities, information, promotion, services, and amenities.
Learn More about Destination Development by the Maine Office of Tourism (MOT). MOT promotes Maine as a tourism destination and works to support and expand the state’s tourism industry through marketing and PR campaigns, industry outreach, destination development, regional and organizational grants, and other programs that highlight the core natural and cultural assets of Maine.
Advertising
The Maine Beaches Association produces a Visitor Guide each year, showcasing the best of what our region has to offer. There is also an opportunity to participate in a co-op ad purchase to be in the Maine Invites You state visitor guide and to have an ad on this website.
For more information, reach out to your local Chamber of Commerce.
RFPs for Video and Photos
Seasonal Video
The Maine Beaches Association is seeking bids for seasonal video promoting scenic regional assets winter and spring throughout York County, Maine. Guidance will be provided by the MBA Marketing Committee. In addition to completing the request for bids below, bidders should provide at least three examples of existing work.
All proposals must be received by 5:00 pm on February 7, 2025. Any proposals received after the due date and time will not be considered. Digital copies of proposals can be submitted via email by the date above to info@mainebeaches.org, or by mail to the following address: PO Box 443, Saco, Maine, 04072
Seasonal Photography
The Maine Beaches Association is seeking bids for seasonal photography promoting scenic regional assets winter and spring throughout York County, Maine. Guidance will be provided by the MBA Marketing Committee. In addition to completing the request for bids below, bidders should provide at least three examples of existing work.
All proposals must be received by 5:00 pm on February 7, 2025. Any proposals received after the due date and time will not be considered. Digital copies of proposals can be submitted via email by the date above to info@mainebeaches.org, or by mail to the following address: PO Box 443, Saco, Maine, 04072